Wednesday, August 04, 2004

Web Bazaar
Some recent articles that I have read pointed out some interesting differences between normal markets and the web-based markets. Here are some things that I found interesting:

  • Unlike normal retail based stores web stores can't possibly keep increasing their audience base by opening news shops i.e. If Walmart opens a new shop they get immediate new customers but how does eBay emulate this concept?

  • With web based advertising people can find out exactly how many times their ads are being watched and make decisions accordingly. TV or newspaper based ads can only approximate this but with the web this is going to be really precise. So in the long run this can affect the "ad targets" if they are not performing as well.

  • More on this topic to follow soon.

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