Friday, November 19, 2004

Hole - part deux
The Polo mint campaign was one of the biggest wonders of advertisement coz they made a marvel out of a deficit - imagine the maddeningly popular line "a mint with a hole" - it actually capitalized on the fact that they were removing part of the mint and making a hole in it's place, giving the customer less mint; and yet people fell for it :)

Comments: Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?